The Story Behind WaterBow

Gentle moves now, bring brighter & bolder tomorrows

For over 30 years, we’ve been helping people discover the joy of movement. WaterBow is the culmination of our life’s work—a gentle path to strength, balance, and well-being that feels less like exercise and more like coming home to yourself.

Where Movement Meets Water

Every great innovation begins with a simple observation. For us, it was watching people struggle with traditional fitness—feeling intimidated, overwhelmed, or simply turned off by the intensity. We saw too many people giving up on movement entirely, not because they didn’t want to feel better, but because nothing felt right.

We knew there had to be a better way. A way that honors your body exactly where it is today. A way that feels good, not punishing. A way that brings you back to the fundamental truth: movement is meant to be enjoyed.

The Foundation

Susan began her journey as a competitive athlete in track and field at age 12. After studying sports science, she started teaching movement classes in 1991, spending decades guiding students through aerobics, yoga, pilates, and functional training—always searching for ways to make movement more accessible and enjoyable for everyone—not just elite athletes.

A Studio Is Born

Simon and Susan opened MOTUS SANUM (Latin for “healthy movement”)—their own studio in Leipzig, Germany. It became a laboratory for new ideas, a place where traditional barriers to fitness could be challenged. They offered yoga, pilates, and back health classes, but something was still missing. Their students loved the community and the instructors, but many struggled to maintain consistency. The movement itself sometimes felt like work.

The Water Element

Then came the breakthrough. What if movement didn’t feel like exercise at all? What if there was a tool that naturally guided your body into better patterns, without force or strain? The answer revealed itself in the most elemental substance: water. Water flows, adapts, provides gentle resistance, and creates a meditative soundscape. It became the heart of their innovation.

Over the following years, Susan and Simon worked tirelessly—testing materials, refining shapes, partnering with the Sports Faculty at the University of Leipzig to validate their theories. Every prototype brought them closer to something truly special.

Daniel & Tessa Join the Journey

After two decades building businesses abroad, Daniel returned to Germany with his family, searching for his next meaningful venture. When Simon introduced him to the water-filled training device, Daniel’s response was immediate: “This is brilliant. This is exactly what the world needs.”

Daniel and his wife Tessa brought business expertise, capital, and a shared passion for health and longevity. Together, the four founders became an unstoppable team with one mission: bring healthy, joyful movement to as many people as possible.

Ajambow for Professionals

The first version—Ajambow (the green bow)—launched for fitness studios, physiotherapy practices, and wellness centers across Germany. The response was overwhelming. Instructors loved the versatility. Clients reported immediate improvements in back pain, posture, and overall well-being. Medical professionals recognized its therapeutic potential.

Ajambow won acclaim at FIBO 2024, Europe’s largest fitness trade show, where it was celebrated as “the sustainable group fitness and health innovation.” Press coverage highlighted its unique approach and scientific foundation.

Recognition & Evolution

The accolades continued: Ajambow was certified by German national health insurance as a prevention course and as an aqua group course in 2025, nominated for the German Design Award 2025, and featured on national television (MDR) as a health and fitness innovation.

The founders saw an opportunity: what if people could experience this transformative movement at home? They developed a library of guided video sessions, creating a complete at-home practice that brings the studio experience into your living room.

WaterBow Arrives in America

Dan and Tess thought it would be incredibly selfish to keep this movement hidden in Germany. So they set sail to the USA to bring you the best-kept secret in wellness—under a new name: WaterBow, the beautiful blue version designed specifically for you.

For your home, your schedule, your body, and your life. Everything we’ve learned over 30 years of teaching and 10 years of development has been poured into this moment.

Launching January 2026. This isn’t just a product launch. It’s an invitation to discover movement that truly serves you.

Meet the Team Behind WaterBow

We’re not fitness influencers or overnight entrepreneurs. We’re real people who’ve dedicated our lives to helping others move and feel better. We’ve made this our life’s work because we believe deeply that everyone deserves to age with grace, strength, and joy.

Susan

Simon

Daniel

Tessa

Susan

Co-Founder & Movement Expert

A former competitive athlete with 30+ years teaching yoga, Pilates, and functional training. Susan's sports science background and thousands of hours guiding students shaped WaterBow's gentle-yet-effective approach.

"I spent my whole life looking for a way to help people love movement. WaterBow removes the barriers—the intimidation, the pain, the boredom—and leaves only the good parts: the flow, the strength, the joy."

Her superpower: Creating effortless transformation.

Simon

Co-Founder & Visionary Leader

An actor by training and a natural storyteller, Simon brings WaterBow's vision to life with infectious passion. Susan's partner for over 30 years, he's the sage on stage who inspires people to believe in their own potential.

"We saw people in our studio who wanted to move but were held back by fear. We wanted to create something that said, 'You can do this. You already have everything you need inside you.' That's what WaterBow does—it unlocks what's already there."

His superpower: Inspiring people to see what's possible.

Daniel

Co-Founder & Strategic Leader

After 20 years building businesses internationally, Daniel returned to Germany seeking his next meaningful venture. The moment he experienced WaterBow, he knew this was it—a chance to give people more years of quality life.

"I've built companies before, but this is different. My own journey with health and longevity taught me how precious mobility and strength are as we age. WaterBow preserves and improves both."

His superpower: Scaling mission-driven businesses with heart.

Tessa

Co-Founder & Operations Director

While others inspire from the stage, Tessa ensures everything runs flawlessly behind the scenes. She's the "inner minister"—managing finance, operations, and the business foundation that allows WaterBow to thrive and scale sustainably.

"Great products need great systems. I make sure that when someone orders WaterBow, everything works perfectly—from the first click to their first flow session. The details matter, and that's where I focus."

Her superpower: Building systems that allow excellence to scale.

Science Meets Intuition

Over 10 years, we collaborated with the University of Leipzig Sports Faculty to validate our approach. The research confirmed what our students already knew: this works.

Deep Muscle Activation

Water’s natural instability engages stabilizer muscles—the deep core that protects your spine and improves posture.

Fascia & Flexibility

Flowing movements stimulate fascia, improving flexibility and reducing tension without forcing stretches.

Multiplier Effect

Research showed up to 30% deeper muscle activation compared to traditional exercise.

Mental Relaxation

Water sounds calm the nervous system. Users report entering a “flow state”—meditative and restorative.

Joint Friendly

Adaptive resistance makes it nearly impossible to overdo it. Your body naturally finds its safe range.

Time Efficient

Just 15-20 minutes, 2-3 times per week shows meaningful results. Fits real life.

What Others Are Saying

"Ajambow celebrates its world premiere as a sustainable group fitness and health innovation. This innovative training device filled with water offers a unique combination of strength training, mobility work, and mindful movement."

"Goosebumps. Ajambow celebrates its world premiere... The versatility is incredible—everything is built in. Participants love the music, the flow, the sound of the water. It's so relaxing—you can really feel it calming you down. It doesn't feel like sport at all—it's just fun."

"What sets Ajambow apart is its holistic approach. The water-filled training device combines functional training with the meditative quality of flowing water sounds. It addresses modern health challenges—back pain, stress, lack of mobility—in a completely new way."

"Finally, a fitness concept that puts sustainability first—not just in the product itself, but in how it helps people sustain their practice over time. When movement feels this good, people stick with it."

Our Promise to You

We’re here to be your partner in living a longer, healthier, more joyful life. WaterBow is the result of 30 years of experience, 10 years of development, and a lifetime of caring about your well-being.

Accessibility

Movement for everyone, regardless of fitness level, age, or experience. WaterBow meets you exactly where you are.

Sustainability

Made with recycled materials, made with care, designed to be part of your life for years to come.

Community

You're not alone. Join a supportive community of people who believe movement should feel good.

Authenticity

No hype, no false promises. Just real people, real science, and real results over time.

Be Among the First

Join our waitlist for exclusive early access when we launch—plus special founding member benefits.

Limited founding member spots
No payment needed today