WaterBow Fitness – Cookie Policy
Company: Compound Strategies LLC DBA WaterBow Fitness
Address: 6705 W Hwy 290, Ste 607, Austin, TX 78735, USA
Contact: support@waterbow.us
Effective Date: 02/14/2026
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help the site remember your actions and preferences (such as login details, language, and display settings) so you don’t have to re-enter them each time you visit.
Similar technologies include pixels (tiny images embedded in emails or web pages), local storage, and scripts. In this policy, we use “cookies” to refer to all of these technologies.
2. How We Use Cookies
WaterBow Fitness uses cookies on waterbow.us and any associated subdomains for the following purposes:
Essential Cookies — Required for the website to function. These cannot be switched off.
- Session management (keeping you logged in during your visit)
- Shopping cart functionality and checkout
- Security and fraud prevention
- Cookie consent preferences
Analytics Cookies — Help us understand how visitors use the site so we can improve it.
- Google Analytics — collects anonymized data on page views, session duration, traffic sources, and device type. Google may process this data on servers outside your country.
- WooCommerce analytics — tracks purchase funnels and conversion rates
Marketing Cookies — Used to deliver relevant advertising and measure campaign performance.
- Meta Pixel (Facebook/Instagram) — tracks actions after clicking or viewing a WaterBow ad so we can measure effectiveness and show you relevant content on Meta platforms
- Google Ads remarketing — may be used in future campaigns to show ads to previous visitors
Functionality Cookies — Remember your preferences to enhance your experience.
- Language and region preferences
- Chat widget settings (Zoho Desk / SalesIQ)
- Video player preferences (YouTube embeds)
3. Cookie Details
The table below lists the main cookies used on our site. This list may change as we add features or update third-party services.
| Cookie / Technology | Provider | Type | Duration | Purpose |
|---|---|---|---|---|
| wordpress_sec, wordpress_logged_in | WordPress | Essential | Session | Login and authentication |
| woocommerce_cart_hash, woocommerce_items_in_cart | WooCommerce | Essential | Session | Shopping cart |
| wp_woocommerce_session | WooCommerce | Essential | 2 days | Checkout session |
| cookieyes-consent | CookieYes (or similar) | Essential | 1 year | Stores your cookie preferences |
| _ga, _ga_* | Google Analytics | Analytics | 2 years | Distinguishes unique visitors |
| _gid | Google Analytics | Analytics | 24 hours | Distinguishes visitors |
| _fbp | Meta (Facebook) | Marketing | 3 months | Tracks visits for ad targeting |
| _fbc | Meta (Facebook) | Marketing | 2 years | Stores click ID from Meta ads |
| VISITOR_INFO1_LIVE, YSC | YouTube | Functionality | 6 months / Session | Video playback preferences |
| LS_CSRF_TOKEN | Zoho (SalesIQ/Desk) | Functionality | Session | Chat widget security |
| __stripe_mid, __stripe_sid | Stripe | Essential | 1 year / 30 min | Fraud prevention for payments |
This table reflects the cookies in use at the time of publication. We will update it as we add or change services.
4. How to Manage Cookies
You have several options for controlling cookies:
Cookie banner: When you first visit waterbow.us, a banner lets you accept or customise your cookie preferences. You can change these preferences at any time by clicking the cookie settings link in our website footer.
Browser settings: Most browsers allow you to block or delete cookies. The steps vary by browser:
- Chrome: Settings → Privacy and Security → Cookies
- Safari: Preferences → Privacy
- Firefox: Settings → Privacy & Security → Cookies
- Edge: Settings → Cookies and Site Permissions
Opt-out tools: You can opt out of specific analytics and advertising cookies:
- Google Analytics: Install the Google Analytics Opt-out Browser Add-on (tools.google.com/dlpage/gaoptout)
- Meta: Adjust ad preferences at facebook.com/adpreferences
Please note that blocking essential cookies may prevent parts of the website from functioning correctly, including the shopping cart and checkout.
5. Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages (such as Google Analytics, Meta Pixel, YouTube, Stripe, and Zoho). We do not control these cookies. Please refer to the respective third party’s privacy and cookie policies for details on how they use your data.
6. Do Not Track
Some browsers offer a “Do Not Track” (DNT) setting. There is currently no industry standard for how websites should respond to DNT signals. We do not currently respond to DNT signals, but we respect your cookie preferences as set via our cookie banner.
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our technology, legal requirements, or business practices. The updated version will be posted at waterbow.us/cookiepolicy/ with a new effective date.
8. Contact Us
support@waterbow.us
Compound Strategies LLC DBA WaterBow Fitness
6705 W Hwy 290, Ste 607, Austin, TX 78735, USA