Privacy Policy

1. Purpose of This Policy

This Privacy Policy explains how we collect, use, share, and protect your personal information when you purchase or use our products, websites, and apps (the “Services”). By using the Services, you consent to this Policy.

This Policy should be read alongside our Cookie Policy (available at waterbow.us/cookiepolicy/), which explains how we use cookies and similar tracking technologies in detail.

2. Information We Collect

We collect:

• Personal details (name, contact info, shipping address, account credentials)
• Payment information (through secure third-party processors – we never store full card details)
• Device and usage data (IP address, device type, browser, app interactions, workout activity)
• Subscription and purchase history
• Cookie and tracking data (see our Cookie Policy for full details)
• Optional AI video data: If and when you use the AI Balance Test (a future feature not yet available at launch), we may collect short video recordings of your movements for performance analysis.

We do not collect health data unless you voluntarily provide it (e.g., profile details or injury notes).

3. How We Use Your Information

We use your data to:

• Deliver and improve our Products and Services
• Manage subscriptions, orders, and payments
• Personalize content and recommendations
• Provide AI-based balance feedback (where you opt in, when available)
• Communicate support, updates, and marketing messages (you may opt out any time)
• Detect fraud and ensure safety and compliance
• Analyse website performance and advertising effectiveness (via cookies — see Cookie Policy)

Video data for the AI Balance Test, when available, will be used only to generate your performance feedback and deleted once no longer needed for that purpose.

4. Legal Basis for Processing

We process data based on: (a) performance of a contract (fulfilling your purchase or subscription), (b) your consent (for AI, cookies, and marketing), and (c) legitimate business interests (e.g., security and analytics).

5. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to remember your preferences, measure site performance, and deliver relevant content and advertising. Our website displays a cookie consent banner on your first visit, allowing you to accept or customise your preferences.

For full details on the cookies we use, their purposes, durations, and how to manage or opt out, please see our Cookie Policy at waterbow.us/cookie-policy/.

6. Data Sharing and Disclosure

We may share information with:

• Service providers (e.g., payment processors, hosting, analytics) under strict confidentiality
• Advertising partners (e.g., Meta, Google) via cookies, with your consent — see Cookie Policy
• Business partners only with your consent
• Legal authorities when required by law or to protect our rights

We do not sell or rent personal data.

7. Data Retention

Personal data is kept only as long as necessary to fulfil the purposes set out above or as required by law. AI video clips, when the feature is available, will be automatically deleted once feedback has been provided or after 30 days, whichever comes first.

8. Security

We maintain technical and organizational safeguards, including encryption, access controls, and secure servers. While we strive to protect your data, no system is completely secure.

9. Your Rights

You may request to access, correct, delete, or restrict use of your personal data. You may also withdraw consent at any time by contacting us at support@waterbow.us.

California and EU residents have specific rights under the CCPA and GDPR, including data portability and the right to opt out of certain processing. Residents of Virginia, Colorado, Texas, and other states with enacted privacy laws may also have similar rights.

10. Children's Privacy

Our Services are not intended for children under 18. We do not knowingly collect personal data from minors without parental consent.

11. International Transfers

Your information may be processed in the United States and other jurisdictions where privacy laws may differ. We use appropriate safeguards for cross-border data transfers.

12. Changes to This Policy

We may update this Policy from time to time. The revised version will be posted with a new “Effective Date.” Material changes will be notified via email or in-app message.

13. Contact Us

support@waterbow.us
Compound Strategies LLC DBA WaterBow Fitness
6705 W Hwy 290, Ste 607, Austin, TX 78735, USA